Cost per Meta lead: from €200 to €6 within two years
Best consultancy firm in the Netherlands 2023 (Consultancy.nl)
Acquired by ESC Group (2024)
Goodzo is one of the fastest-growing IT consultancy firms in the Netherlands. But the company was scaling so quickly that the brand couldn’t keep up. The external story and internal culture started to drift apart, and in a highly competitive talent market, it became increasingly difficult to truly stand out.
Goodzo wanted to scale with a brand that draws people in, provides direction and stays consistent.
The choice that made the difference
In an IT market that often communicates in a cold, technical way, we deliberately chose a counterforce: humanity and empathy. Not as a superficial layer, but as a strategic differentiator rooted in how Goodzo actually works.
A scalable brand foundation
We sharpened the positioning and realigned brand, culture and ambition, enabling Goodzo to tell one clear story, internally and externally.
An identity that holds as you scale
We developed a distinctive and scalable design system that works everywhere and is easy to expand.
- A warm, distinctive colour palette
- Dynamic empathy flows as a recognisable visual signature
- A design system for consistent rollout across all touchpoints
- Formats for video, cases and social content showcasing consultant success stories
From brand to measurable performance
The transformation wasn’t just visual; it was built to perform. With a strong focus on hiring and visibility.
- A growth marketing foundation with metrics, OKRs, KPIs and dashboards
- A no-code website in Webflow, SEO-optimised and built to scale with case studies and content
- A social media game plan focused on organic visibility, with the team at the centre
- Continuous experimentation and optimisation
For Goodzo, we applied the Bunch Blueprint™, our method for transforming a brand into a system that provides direction, creates distinction, and delivers measurable performance.
Strategy Base
- Analysis of the organisation and labour market
- Defining the core brand and growth challenge
- Claiming white space: empathy as a differentiator in IT
- Development of brand strategy, positioning, values and brand architecture
- Embedding the brand through an internal Brand Manager
Design System
- Identity, built as a system
- Empathy flows as a recognisable layer across motion and digital
- Templates and formats for consistent application
Growth Cycle
- Performance foundation set up (tracking, dashboards)
- Website as an always-on engine for hiring and client acquisition
- Scalable content and social formats
We transformed Goodzo into a brand that provides direction, accelerates decision-making and directly contributes to growth. Not a one-off rebrand, but a system that evolves with the organisation and forms a strong foundation for continued scale.
'With Bunch, we didn’t just build a brand, we laid the foundation for Goodzo’s future.'
Daphne Boskma - Brand Manager
